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How to use the Canon R50 camera to film a business promotional video?

Christina Szeto • Apr 20, 2023

How to use a Canon R50 camera to film a business promo video?

Hi everyone!


No doubt that the Canon R50 camera is the best entry level camera. There are already so many reviews on youtube so I'm not doing another one.


Today, I want to show you how to use the R50 camera and its kit lens (RF-S 18-45mm F4.5-6.3, altogether $800) to film a short promotional video for a business. A promo video is meant for a business to display on the front page of the website, and is usually 1-2 minutes long.


1. Intro (00:00)

-R50 is for whom?

-It is very easy for businesses and friends to use this camera to film each other.


2. What business? (00:38)

-Dog Days by the Bay, a company that provides dog walking & boarding services

-What have we done in the filming day?


3. How to create a promo video? (01:14)

a. Create a storyboard.

b. Shoot as many clips as you can, wide, mid-range and close-ups.


3. The Behind the Scenes of the Filming (02:09)

-The hiking trail

-The group walking

-The interactions with the dogs

-The dogs having fun

-Individual dogs

-The Interview with the business owner


4. The Promo Video (04:02)


5. I used the Movie Auto Exposure Mode (05:20)


6. Bonus: How to shoot on the manual mode of the Canon R50? (05:38)

Take care of the 3 variables:

-Shutter speed

-Aperture and

-ISO

Also see:

-Focus settings and determine the subject to detect

-Check out the accuracy of the Eye AF on dogs in photo and video modes


7. Bonus: How's my vlogging experience with the R50? (07:21)


Another tip:


The gimbal that you see in the video was turned off because it was experiencing some technical issues and couldn't be used. While using a gimbal will give you more stabled shots, you can still film videos without using it, just like what I did.


If you don't have a gimbal, try to avoid big camera movements and move the camera gently and slowly, or have the subjects move towards you while you hold the camera steadily. Stabilize the clips in your editing software (e.g Final Cut Pro)


For your information, the R50 doesn't have IBIS (in body image stabilization). It only has the Image Stabilization Mode.



***

My equipment:


Canon R50 & RF-S 18-45mm F4.5-6.3 kit lens: https://a.co/d/cnj5ICa

Canon R5: https://a.co/d/iJTqzEz

Canon EF 24-70 F4: https://a.co/d/9uDfEHP

 

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